IPA launches initiative to help agencies unpick GenAI
The IPA has unveiled a new free platform designed to help agencies navigate the fast-moving and increasingly complex world of…
IPA
Bellwether Reaction: ‘Stay agile, prioritise targeting’
This week’s IPA Bellwether Report has revealed that, perhaps unsurprisingly, the marketing and advertising industry has been caught up in…
Budgets on life support as Trump gives firms the willies
Marketing budgets flatlined during Q4 as businesses exercised caution in the wake of ongoing economic uncertainty – especially over Donald…
IPA certificate sees president prime young creative guns
IPA president and BBH chief executive Karen Martin is coming good on her promise to put creativity at the heart…
IPA names ‘six of the best’ in New Year’s Honours list
The IPA has rewarded six advertising professionals for their “outstanding” service to the industry as well as for raising the…
Industry responds to Budget: ‘Don’t panic, don’t panic’
Rachel Reeves’ Autumn Budget has thrown up the traditional mix of winners and losers, with increasing tax burdens on businesses,…
Rory Sutherland: ‘Industry is useless at marketing itself’
Ogilvy vice-chairman and former IPA president Rory Sutherland has lifted the lid on what he believes is a major flaw…
IPA agencies name the best media owner to work with
Blis has been named as the best media owner to work with, according to IPA agencies and digital specialists, who…
Industry pays tribute to IPA research chief Denise Turner
Hundreds of tributes have been paid to IPA media research director Denise Turner, who passed away suddenly on Friday at…
Forget the grapevine, science proves music boosts ads
Music might have been a mainstay in advertising for decades but a new scientific study claims to have finally revealed…