Catch us if you can: Brits getting even harder to target
Brands and their agencies are facing an increasingly complex media landscape, with more and more media being used concurrently while…
IPA
Industry warns of impending doom over Scots ad cuts
The Scottish Government’s decision to scrap public service advertising for the rest of this financial year – as part of…
Brands eye festive bonanza as shoppers plot £600 spend
They say Christmas comes earlier and earlier but those marketers enjoying a well-earned summer break will be heartened by the…
Google decision triggers warning of ‘major signal loss’
The UK’s leading advertising and marketing industry bodies have pledged to work closely with Google following its decision not to…
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…
Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
Industry initiative aims to combat production pitch hell
Three key industry trade bodies have joined forces to try to improve the production pitch process, amid growing concerns over…
Industry vows to work with Labour to boost UK economy
The advertising and marketing industry has welcomed the new Labour Government following last night’s landslide victory, and has reinforced the…
UK ad exports overtake key industries to reach £18bn
New figures reveal that the UK exports more advertising services than it does engineering, telecommunications, legal, accounting, audio-visual, or architectural…
Industry professionals fear sector’s impact on planet
Advertising and marketing professionals not only suffer higher climate anxiety than the general public, they are also far more concerned…