Industry calls for stability amid Government turmoil
The advertising and marketing industry has joined other sectors in demanding the Government shows strong leadership in the wake of…
IPA
‘Wasteful’ marketers urged to clean up messy briefs
The IPA is calling on UK marketers to embrace a new guide to writing agency briefs on the back of…
Healthy eating off the menu as Brits tighten their belts
The cost of living crisis has already seen Brits cut back on everything from treats and eating out to clothing…
Ex-Just Eat chief risks uproar over call to slash ads
Former Just Eat chief executive David Buttress – appointed “cost of living tsar” last week – is risking the wrath…
Clients warned to expect ‘inevitable’ rise in agency fees
Industry body the IPA has warned brand owners that rocketing inflation – currently at a 40-year high – will have a…
Heaven knows we’re miserable now: Brits shun fun ads
As the cost of living crisis bites harder by the day, Brits have warned brands they are in no mood…
IPA picks top chiefs for advisory and leadership roles
The IPA has boosted its leadership teams with three key appointments, designed to provide valuable guidance and expertise to its…
Sector beats Covid; now it must battle war and famine
UK marketing budgets were revised up to a near eight-year high in Q1 2022, according to the latest IPA Bellwether…
Most Brits back boycott of Russia but young don’t get it
Cynics might claim brands are just jumping on the bandwagon by pulling out of Russia in protest at the invasion…
Agency diversity up but fight for equal pay hits new low
The IPA’s 2021 Agency Census is classic “curate’s egg”, with agency staff numbers stabilising after last year’s slump but still…