VCCP lands IPA Effectiveness grand prix for Cadbury
VCCP has scooped one of the advertising industry’s top accolades, landing the IPA Effectiveness Awards grand prix for rebuilding Cadbury’s brand and…
IPA
Govt chews over rethink of junk food advertising ban
The UK advertising and marketing industry has welcomed reports of a Government review into planned restrictions on advertising food and drink…
Marketing industry pays tribute to Queen Elizabeth II
The advertising and marketing industry has paid its own tribute to Her Majesty Queen Elizabeth II, who died yesterday aged…
Industry calls for action as Liz Truss takes on PM role
The marketing industry has urged new Prime Minister Liz Truss to help businesses through the tough times ahead as well…
Consumers beat retail to start festive shopping early
Retailers are often accused of pushing Christmas shopping ideas far too early but it seems this year Brits will be beating…
Bellwether reaction: Can you afford not to advertise?
This week’s IPA Bellwether Report reveals worrying signs that the economic uncertainty is starting to hit marketing budgets, despite some…
Brave brands riding out storm with buoyant budgets
Total UK marketing spend appears to have ridden out the cost of living storm in Q2 at least, although the…
Industry calls for stability amid Government turmoil
The advertising and marketing industry has joined other sectors in demanding the Government shows strong leadership in the wake of…
‘Wasteful’ marketers urged to clean up messy briefs
The IPA is calling on UK marketers to embrace a new guide to writing agency briefs on the back of…
Healthy eating off the menu as Brits tighten their belts
The cost of living crisis has already seen Brits cut back on everything from treats and eating out to clothing…