The UK advertising industry is calling on all people working in advertising and marketing to “stop the clock, take 15 minutes and have your say” with its second All In Census today, the biggest industry-wide workforce inclusion survey.
Every individual services industry is encouraged to take part and all responses are anonymous. The aggregated data will be used to help shape the industry’s actions around inclusivity. People can take part here>
Led by the Advertising Association, IPA and ISBA with Kantar, the All In Census first ran in 2021, when over 16,000 individuals took part making it the largest response for any survey of the industry workforce.
The data helped to build the All In Action Plan, a series of nine actions aimed to improve workplace representation and experience. The plan has acted as a catalyst and now nearly 100 organisations across the industry have adopted the actions to become All In Champions.
The All In Census is repeated this year to measure progress and ask questions about issues that emerged during the pandemic, including how employees feel about hybrid working. It is being supported across all areas of the industry – advertisers, agencies, media owners and tech companies.
Leaders of companies – from Boots to Specsavers, Channel 4 to Publicis Groupe – are asking their staff to complete the confidential census-style survey, many through calendar invitations for teams to take 15 minutes out and have their say.
All In Working Group chair Kathryn Jacob said: “Now’s the time to have your say. Help us get the very best sense of the make-up of our industry by giving us 15 minutes of your time.
“The data we can gather through this census will underpin the next wave of actions we need to take as an industry, to make sure we are building a workplace where everyone belongs.
“We want to hear the experiences of every single person working in UK advertising and marketing services today.”
The industry will be hoping that there has been progress since the previous census was published in June 2021. It exposed deep-rooted male dominance, with a profession still led by public school-educated white men who seemingly squeeze every last drop out of their highly stressed workforce.
The agency sector, at least, has made huge strides after the IPA’s 2022 Agency Census witnessed major increases in diversity and inclusion over the past 12 months.
According to the poll, staff numbers have increased by almost a fifth year-on-year, while the share of women in C-suite positions has increased and the share of individuals from a non-white background in the C-suite has soared, representing a considerable improvement in the pace of change year-on-year.
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