Revival of the fittest: UK ad market ‘set for record year’
Fresh evidence has emerged that UK ad budgets not only proved more Covid-proof than first thought but the market is…
Advertising Association
Food heavyweights batter proposals for online ad ban
More than 800 food and drink manufacturers – including Unilever, Mars, Britvic, Kellogg’s and Associated British Foods – have joined…
Industry insists climate dwarfs Covid in new rallying cry
Advertising and marketing companies are being urged to commit to achieve net zero carbon emissions by the end of 2030…
Industry pounds Govt plan to ban junk food ads online
The advertising and marketing industry is calling on the Government to scrap plans for a total ban on online ads…
Industry demands clarity over ‘nightmare before Xmas’
The marketing and advertising industry has joined calls for greater clarity for businesses hit by the second Covid-19 national lockdown,…
Brands urged to tap data to fight ‘Blue Xmas’ forecast
The UK advertising industry may be facing a “Blue, Blue Christmas” – with a new study showing revenues will dive…
UK industry chiefs call for ‘precious’ Brexit data deal
Advertising, marketing and technology industry bodies – including the DMA, the Advertising Association and TechUK – have joined forces with…
Industry backs Covid plan and calls for targeted action
The advertising and marketing industry has backed new Government measures to help businesses through the continuing dark days of Covid-19,…
Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
Industry urged to adopt Covid messaging for all activity
Advertising Association president Keith Weed – the former Unilever marketing chief – has issued a rallying cry to both brands…