Agencies in firing line as OECD is urged to probe WPP
Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s…
Advertising Association
Lottery chief Vidler to chair the Advertising Association
The Advertising Association has appointed Andria Vidler, chief executive of National Lottery operator Allwyn UK, as its new president, succeeding…
Bryant insists UK won’t sacrifice copyright for AI boom
Government minister Sir Chris Bryant has insisted the UK will maintain a robust copyright system which supports the creative industries…
AA/WARC reaction: Time to check your measurements
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend rose 9.7% to £10.6bn during the third quarter of 2024,…
Industry outperforms economy with fresh growth spurt
As Chancellor Rachel Reeves battles to get the UK back to growth she could do worse than take a leaf…
Brits’ trust in advertising bounces back from 2022 nadir
British consumers’ trust in advertising is on the rise again, up from 36% to 39% over the past 12 months…
Brands set to splash £10.5bn on festive advertising blitz
Advertisers are expected to spend a record £10.5bn during the festive season, marking a 7.8% increase from last year’s spend…
AA/WARC report reaction: ‘Will Budget stunt growth?’
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend recorded a 13.4% increase to £10bn during the second…
Industry joins forces for new hub to ‘turbo-charge skills’
The UK’s leading advertising and marketing trade bodies have joined forces to tackle the industry’s skills and talent crisis with…
Taskforce reinforces vital role of responsible AI adoption
The Advertising Association is launching the first output from the AI Taskforce with a new report which outlines the AI…