AA/WARC reaction: Digital presence to deliver for Xmas
This week’s AA/WARC Expenditure Report has revealed that the marketing and advertising industry continues to show its mettle, with the…
Advertising Association
Up, up and away as 2025 adspend is set to hit £46bn
UK advertising spend is continuing to outperform the UK economy and is expected to increase by 7.3% to a total…
Advertising Association to mark centenary at Lead 2026
More than 450 senior leaders from across the political, media and advertising landscape have signed up for the next ad…
Influencers leaving kids ‘hungry and craving junk food’
As the UK’s ad industry launches a new campaign to educate the sector about the incoming Less Healthy Food (LHF)…
Industry unites to push ad restrictions that fight the flab
Nearly the whole gamut of advertising, marketing and publishing trade bodies – including the Advertising Association, ISBA, the IPA, and…
AA/WARC reaction: The death knell for vanity metrics?
This week’s AA/WARC Expenditure Report has revealed a number of channels have benefited as UK adspend increased 8% to £10.6bn…
Spend up 8% as firms raid budgets to fight tariff chaos
UK adspend rose 8% to £10.6bn in the first three months of 2025, up 1.4 percentage points on the April…
Six sustainable brands land TV spots on Sky Zero Fund
Six brands which fight for sustainability in areas as diverse as chocolate, fitness and plastic waste have scooped a share…
£380m Govt plan to boost agencies but SMEs cry foul
UK agency body the IPA has joined the Advertising Association in throwing its weight behind the Government’s Industrial Strategy &…
AA hails Cannes haul as Govt reveals creative strategy
The UK advertising industry might have had to wait for a late spurt of awards at Cannes Lions, but it…