Advertising trust improves as young embrace industry
For the first time in a decade, advertising is no longer the UK’s least trusted industry, with both the Government and…
Advertising Association
Industry calls for greater urgency in tackling exclusion
All In, the joint industry initiative fronted by the Advertising Association, IPA and ISBA, has made three key updates to…
Industry acts to try to ensure political ads are working
The UK ad industry is launching a guide to help consumers, especially young people preparing to vote for the first…
AA/WARC Report reaction: ‘Beware digital saturation’
This week’s Advertising Association/WARC Expenditure Report shows the UK’s ad market recorded a 6.1% increase in spend to £36.6bn in…
Market grows 60 times faster than GDP to hit £36.6bn
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…
New blitz boosts consumer trust in advertising industry
Industry chiefs are hailing the results of a new campaign promoting the work of the Advertising Standards Authority, which show…
Industry backs Labour plan to make arts open to all
The advertising and marketing industry has backed Labour leader Keir Starmer’s pledge to unleash a generation of creativity and make…
Industry educates youngsters on the perils of scam ads
Advertising literacy charity Media Smart is supporting the UK Government’s National Campaign Against Fraud through a new scam ad awareness campaign,…
New book urges industry to build a sustainable future
Advertising and marketing professionals are being spurred on to seize the opportunities of the sustainable economy and play a critical…
Industry reveals line up for ad trade mission to SXSW
The UK marketing and advertising industry is ramping up its efforts to push the sector’s exports by returning to major…