It’s complicated: Trust in all ads rises but there’s a snag
The public’s trust in advertising has reached a five-year high across all media channels, however, beneath the surface, consumers have…
Advertising Association
AA signs Times Media deal to big up £66.6bn sector
The Advertising Association is aiming to bring its landmark “Advertising Pays 25” report to life, demonstrating how the industry helps…
Industry urged to adopt new GenAI best practice guide
Advertisers, agencies and media owners are being urged to embrace a new set of guidelines for generative AI in advertising,…
AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…
Ain’t no stopping us now: 2026 adspend to top £50bn
The global and domestic economy might be as fragile as Donald Trump’s ego, but UK advertising continues to smash through,…
Industry responds to Budget: ‘Don’t panic, don’t panic’
Rachel Reeves’ Autumn Budget has thrown up the traditional mix of winners and losers, with increasing tax burdens on businesses,…
AA/WARC reaction: Digital presence to deliver for Xmas
This week’s AA/WARC Expenditure Report has revealed that the marketing and advertising industry continues to show its mettle, with the…
Up, up and away as 2025 adspend is set to hit £46bn
UK advertising spend is continuing to outperform the UK economy and is expected to increase by 7.3% to a total…
Advertising Association to mark centenary at Lead 2026
More than 450 senior leaders from across the political, media and advertising landscape have signed up for the next ad…
Influencers leaving kids ‘hungry and craving junk food’
As the UK’s ad industry launches a new campaign to educate the sector about the incoming Less Healthy Food (LHF)…