Get the defibrillators out: ‘axis of evil’ clobbers adspend
Marketing budgets are back in the intensive care unit – despite being giving the kiss of life in the first…
IPA
‘Bosses on tour’ warned about gross Cannes behaviour
Agency bosses – and clients for that matter – are being warned that “appalling behaviour” will not be tolerated at…
Marketing spend given ‘kiss of life’ as growth returns
Marketing budgets appear to have come out of the doldrums – in the short term at least – with the…
Forget gadgets and ‘likes’, Gen Z simply want security
Marketers intent on appealing to Generation Z, that is those aged between 16 to 23 for the uninitiated, could have…
Marc Nohr to head up IPA commercial leadership group
The IPA has drafted in Fold7 chief executive Marc Nohr to chair its commercial leadership group, establishing a new agenda…
Digital spend ploughs on despite caution over Brexit
Brexit uncertainty is continuing to take its toll on marketing budgets, according to the latest IPA Bellwether Report, which shows that…
Sexual harassment endemic in the marketing industry
A damning report into sexual harassment in the advertising and marketing sector reveals that over a quarter (26%) of all…
Brussels blocks plan for ICO to keep EU role post-Brexit
Hopes of securing a place for the UK at the top table of EU data protection regulation post-Brexit have been…
GDPR and Brexit uncertainty hits marketing budgets
The long-awaited upturn on direct marketing budgets has yet to materialise, according to the latest IPA Bellwether Report, which shows…
Google and Unilever join fight for ICO to retain EU role
Unilever and Google have backed calls to keep the UK Information Commissioner’s Office at the top table of EU data…