Beevors, who has been working as a freelance planning and strategy director for the past 12 months, was most recently head of research and strategy at Jisc, a registered charity that works on behalf of UK higher and further education to champion the use of digital technologies.
Prior to that, he spent nearly a decade at McCann Manchester, initially as knowledge and insight manager before being promoted to strategy and insight lead.
Beevors also spent five years at Datamonitor in consumer insight roles.
At Armadillio, Beevors will work closely with strategy and planning director Fiona Craig. According to the agency he will “apply in-depth creative development and sharp data driven focus across existing and potential clients”.
Beevors said: “For nearly two decades, I have worked in integrated roles; it’s very clear that in that time, advertising has not fundamentally changed from its traditional roots, whereas [data-driven marketing] is moving at a pace no-one could have anticipated.”
“When looking for my next job, I knew I wanted to be in a role where I could expand my knowledge of direct work in an agency that would relish in my ad skills and would work with me to bring both elements together – Armadillo couldn’t be happier to support that. I look forward to working with the team and adding a new branch to its strategy offering.”
Beevors will be working across a number of Armadillo’s clients, including Carnival and P&O Cruises – which the agency scooped earlier this year – as well as getting involved in new client development opportunities.
Armadillo chief executive James Ray said: “Nick is not only a vastly experienced and knowledgeable individual, but he is able to offer unique insights regarding the progressions of the industry. We have no doubt that he will integrate well within the team, and we look forward to his involvement with the further development and growth of the business.”
The agency has also appointed Linzi Hole joins as group account director following a year as senior account director of B2B agency Modern. She will spearhead Armadillo’s accounts with Disney and Carnival as key focuses. Hannah Waters joins as art director, after nearly a decade at Oakwood Agency, reporting to creative chief Rob Pellow.
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