Armadillo CRM appoints new client services director

Armadillo CRM, the Bath-based agency which secured a management buyout in February, has made its first major appointment since the deal by bringing in former TMW and Kitcatt Nohr chief Steve Jefferys as client services director.
Jefferys, who has been freelancing at the agency for the past 15 months, was most recently group account director at Six. Prior to that he was business director at Kitcatt Nohr and freelanced at a number of London agencies including Proximity London, JWT and Partners Andrews Aldridge before moving to the South West in 2016.
As CSD, Jeffreys will head a team of 12 across all of the agency’s clients, which include McDonald’s, Disney, Hotels.com, Babyliss and Garnier. The agency was founded in 1992.
Armadillo chief executive James Ray said: “Steve’s appointment is a marker in the sand, affirming our plans to build and develop an industry-leading client service team.
“He’s not only a vastly experienced leader, having worked for some of the best in the business, he’s also creatively instinctive, helping to push the boundaries across all of our work for brands. This is a significant hire for the agency, and the first of several senior appointments we’re planning in the coming months.”
Jefferys added: “Working for a progressive, ambitious and purposeful business was key for me and Armadillo absolutely supplies that. I’m looking forward to growing and developing the talent we have here.”