Co-op Food is calling on customers to leave the hassle of the “big shop” behind and get great value on everyday essentials with ease, through its continued commitment to Aldi Price Match and value promotions.
The campaign, created in partnership by VCCP, is the latest chapter of the supermarket’s “Pop to Co-op” creative platform and supports the premise that shoppers do not have to compromise on shopping conveniently because of price.
It also highlights how Co-op offers the value of a big shop without the time, hassle and frustrations that come with it.
The integrated campaign, with media planning and buying by Dentsu, will run across the UK from this week until October 20 across TV, radio, OOH, social and display.
It builds on Co-op’s Aldi Price Match launch in 2025, and its Pop to Co-op creative launched earlier this year, with the combined focus of value and convenience at the heart of the activity.
With people continuing to face pressure from rising food prices, the work aims to challenge any perceptions of Co-op as an expensive retailer and demonstrate that convenience delivers great value.
Led by a 20″ film, directed by Jonas Odell and produced by Girl&Bear Studios, the wspot opens on a 1980s-style pixel art animation of shoppers pushing trolleys before highlighting all the reasons the big shop is a “no”, while value shopping via Aldi Price Match at Co-op is a big “yes”.
Soundtracked by Suttin Like That by Kurupt FM, the film highlights all the reasons to avoid big shop faff. From wonky trolleys and endless aisles to trips that can take several hours, the film spotlights the tension of larger supermarkets.
Co-op marketing director Sam Walker said: “Through this new creative we are showing our members and customers that there’s no value compromise to shopping conveniently, and they can enjoy the ease of a small shop experience, alongside the benefit of great prices on the items they want to buy.”
VCCP creative director Rachel Morris added: “Why put yourself through wonky trolleys, 97 aisles of tat and a shopping trip that takes all afternoon when you can get Aldi Price Match value by simply popping to Co-op? It’s value, without the big shop faff.”
Related stories
Convenience shoppers ‘more open to retail advertising’
Co-op scraps price-matching ads after Aldi complaint
Co-op bigs up 15,500-strong digital screen ad network
Co-op expands ‘Owned By You. Right By You’ with VCCP
Co-op Media Network unveils first-party data solution
Be the first to comment on "Pixel art shoppers front Co-op blitz to axe ‘big shop faff’"