Co-op Media Network has completed a landmark roll out of 1,000 front-of-store screens, taking the number of digital advertising touch points to over 15,500 across its store estate.
The new front of store installations – combined with kiosk, self-service and customer-facing screens at manned tills – will take the total number of screens across Co-op’s 2,300 stores to 15,871, which is claimed to be one of the largest digital advertising screen footprints of any UK grocery retailer.
The digital screen network offers advertisers the ability to work with the Co-op on in-store campaigns, which the retailer insists allows for deeper engagement within its frequently shopped convenience stores.
The rollout – in collaboration with installation partners Commercial IT Services and software partners Grassfish – has seen front-of-store digital screens introduced to a diverse range of locations across the UK, from city centres and residential areas to countryside and Highland and Island stores.
Additionally, Co-op’s digital screen network expands to UK music festival sites – via Co-op’s pop-up festival stores – hospitals, service stations and train stations.
This, the retailer maintains, provides rich targeting opportunities that can be based on demographics, geography and missions. Co-op Media Network continues to evolve its in-store digital proposition, with further announcements expected in early 2026.
Co-op chief membership and customer officer Kenyatte Nelson said: “We have a store located in every postal code area, and with 70% of the UK population within a two-mile radius of a Co-op, we’re well-positioned to deliver significant reach. Co-op’s high shopper frequency also ensures brands receive optimal visibility.
“The roll out of 1,000 digital screens over the past 12 months has been strategically developed to leverage Co-op’s extensive presence as a media owner and we have further ambitious expansion plans for our screen network in 2026.
“Our continued investment in the digital screen network further strengthens the Co-op Media Network’s standing as the UK’s largest and most prominent media owner in the convenience sector.”
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