John Lewis boosts retail media with Epsilon partnership
John Lewis has signed a major deal with Publicis-owned data and tech specialist Epsilon to launch a suite of new…
retail media
Tesco builds on deal with GroupM for retail media boost
Tesco’s data-driven retail media and advertising operation has signed a new deal with WPP-owned GroupM designed to drive delivery of…
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
Morrisons marketing chief quits after just three months
Morrisons’ chief customer and marketing officer Darren Blackhurst, who joined on an interim basis with a view to taking on…
PayPal eyes slice of $100bn data-driven ad business
PayPal has become the latest financial services giant to launch a data-driven advertising business, tapping into its banks of first-party…
Dentsu targets retail media boom with dedicated unit
Dentsu is aiming to capitalise on the rapid rise of retail media by setting up its first dedicated unit, which…
Tesco appoints duo to woo agencies for retail media blitz
Tesco is beefing up its retail media operation by recruiting two senior executives from Amazon and Pinterest as part of…
Asda Rewards scheme linked to half of £21.9bn sales
Asda has hailed the roll-out of its loyalty scheme for a surge in sales, with the 6 million customers who have signed…
Morrisons ramps up retail media with new ad plans
Morrisons Media Group is launching a raft of new media tools as it ramps up its advertising opportunities for brands…
Clubcard loyalty bonanza fires up Tesco profits to £2.3bn
Tesco has hailed its Clubcard strategy as a major driving force behind a 159% increase in pre-tax profits to almost…