AA/WARC reaction: ‘Will extra spend deliver results’?
This week’s AA/WARC Expenditure Report has revealed that the advertising and marketing industry is set for a bumper Christmas, with Q4 spend…
retail media
‘Trust issues’ holding back AI potential in retail media
Retail media professionals are missing out on AI’s potential to drive advertising performance, with fewer than one in six (16%)…
Boots hires Amazon chief to boost retail media attack
Boots UK has raided Amazon for a new executive to head up its omnichannel and retail media operation as the…
New ad platform bolsters Tesco retail media offensive
Tesco is ramping up its retail media operation with the launch of a series of new capabilities – including a…
WARC adspend forecast: The era of ‘super intelligence’
This week’s WARC Media Global Ad Spend Forecast Q3 2026 update reveals global adspend is forecast to grow 11.9% to…
Asda revenue soars with AI-driven online checkout tool
Asda is hailing a new retail media revenue stream after encouraging millions of online shoppers to up their spend through…
Global adspend to hit $1.34trn as AI goes gangbusters
Many in the marketing sector may still view the rise of AI as a threat but the technology is not…
H1 digital spend tops £21bn as retail and video clean up
UK brands spent £21.2bn on digital advertising in the first half of 2026 – almost £5bn more than they spent…
Slowing retail media growth fuels ‘enshittification’ fears
The global retail media market may be continuing to grow and evolve, with ad investment projected to reach $223bn by…
Kingfisher appoints its first head of data monetisation
Kingfisher, the home improvement retail giant which owns B&Q, Screwfix and TradePoint in the UK, is aiming to tap into…