VCCP brings in Haygarth’s Rogers for retail media unit
VCCP is launching a dedicated retail media offering and beefing up its senior team with the appointment of Haygarth creative…
retail media
DunnHumby appoints Reward boss as Bottomley quits
Tesco-owned data and media giant DunnHumby, which powers both the Clubard loyalty programme and the Tesco Media & Insight Platform,…
Co-op expands retail media with digital OOH network
Co‑op is boosting its retail media proposition by creating a nationwide digital out of home network, which it claims will…
Major brands back Tesco premium video ad placements
Diageo and PepsiCo have hailed the roll out of new Tesco Media premium video advertising placements after taking part in…
Tesco Media raids Walmart for chief operations officer
Tesco Media has brought in a former Walmart executive for the new role chief operations officer, in a move designed…
Convenience shoppers ‘more open to retail advertising’
Convenience store shoppers are more often than not driven by a desire to purchase something specific, for instance something for…
Brits abandon excessive treats for everyday rewards
UK consumers have moved away from a “treat yourself” mentality towards a “treat yourself better” mindset, where balance, confidence and…
Shopping lists ripped up for ‘in the moment’ purchases
Supermarket customers have busted one of the biggest myths about shopping behaviour, revealing that most purchasing is not habitual – with…
Decision Marketing at 15: The ‘Big Bang’ for retail media
Remember the days when retail media was called shopper marketing, and was dominated by gondola ends, shelf-wobblers and take-ones devised…
Ocado signs up Epsilon for retail marketing expansion
Ocado Ads, the retail media platform, is bolstering its offer for advertisers, by partnering with Publicis-owned Epsilon to develop a…