Iceland eyes adspend boost with retail media overhaul
Iceland and its large-format store brand The Food Warehouse have partnered with retail media specialists Gig Retail to fast-track their…
retail media
Asda boosts retail media offer with data-driven channels
Asda is expanding its retail media proposition to offer brands access to first-party data activation capabilities on 10 million shoppers…
Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
Most consumers willing to pay more for favourite brands
As UK supermarkets gear up for a major price war, it seems they could be missing the mark with a…
‘Be affordable, convenient, and authentic or fall behind’
While UK consumer confidence falters under persistent economic pressures, Britain is still a land of opportunity for brands to adapt…
Deliveroo expands retail media network with SMG deal
Deliveroo is aiming to drive further growth of its advertising and media offering, Deliveroo Media, with consumer brands and non-endemic advertisers,…
PayPal expands retail media platform into UK market
PayPal is rolling out its new advertising platform in the UK, following a successful US launch, tapping into its banks…
Co-op Media Network unveils first-party data solution
Co-op Media Network is claiming brands will be able to navigate and target curated sets of convenience shoppers across digital…
Ocado retail media network offers first party data offsite
Ocado Ads, the retail media network of the online-only supermarket, is opening up its first-party shopper data insights to brands…
Sainsbury’s hands data and analytics to CMO Mark Given
Sainsbury’s is strengthening its data and analytics capabilities by promoting chief marketing officer Mark Given to the new role of…