Asda Rewards scheme linked to half of £21.9bn sales
Asda has hailed the roll-out of its loyalty scheme for a surge in sales, with the 6 million customers who have signed…
retail media
Morrisons ramps up retail media with new ad plans
Morrisons Media Group is launching a raft of new media tools as it ramps up its advertising opportunities for brands…
Clubcard loyalty bonanza fires up Tesco profits to £2.3bn
Tesco has hailed its Clubcard strategy as a major driving force behind a 159% increase in pre-tax profits to almost…
Retail media boom fuels launch of JPMorgan ad division
The US’ largest bank, JPMorgan, has become the first major financial institution to launch an advertising business, with a new…
Consumers finally set to profit from flogging their data
A fresh surge in the commercialisation of personal information is set to fuel the rise of consumer-facing “data marketplaces” which…
Brands offered dedicated ‘shopfront’ on Sainsbury’s site
Brand owners are being offered the chance to launch their own digital shopfronts on the Sainsbury’s online platform in a…
Industry urged to weigh in on retail media standards
Digital advertising body IAB Europe is calling for industry feedback after releasing its first set of recommendations for retail media…
Retail media boom to fuel rise of vertical ad platforms
The exponential growth – and resounding success – of retail media is creating opportunities for other commerce-led vertical sectors to…
Nectar strikes major retail media adtech and data deal
Nectar360, which owns and operates the Nectar loyalty programme, as well as managing Sainsbury’s and Argos retail media services, has…
Nectar in driving seat as Sainsbury’s eyes ‘Next Level’
Sainsbury’s has vowed to continue to build on its Nectar loyalty programme in the next three years, offering “more personalised,…