Tesco woos advertisers with cookieless data overhaul
Tesco is ramping up its retail media offer to give advertisers direct access to anonymised audience segments based on shopping…
retail media
Very Group overhaul to fuel expansion of retail media
Online shopping giant the Very Group, the company behind Very.co.uk and Littlewoods, has overhauled its retail media proposition, amid plans…
John Lewis boosts retail media with Epsilon partnership
John Lewis has signed a major deal with Publicis-owned data and tech specialist Epsilon to launch a suite of new…
Tesco builds on deal with GroupM for retail media boost
Tesco’s data-driven retail media and advertising operation has signed a new deal with WPP-owned GroupM designed to drive delivery of…
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
Morrisons marketing chief quits after just three months
Morrisons’ chief customer and marketing officer Darren Blackhurst, who joined on an interim basis with a view to taking on…
PayPal eyes slice of $100bn data-driven ad business
PayPal has become the latest financial services giant to launch a data-driven advertising business, tapping into its banks of first-party…
Dentsu targets retail media boom with dedicated unit
Dentsu is aiming to capitalise on the rapid rise of retail media by setting up its first dedicated unit, which…
Tesco appoints duo to woo agencies for retail media blitz
Tesco is beefing up its retail media operation by recruiting two senior executives from Amazon and Pinterest as part of…
Asda Rewards scheme linked to half of £21.9bn sales
Asda has hailed the roll-out of its loyalty scheme for a surge in sales, with the 6 million customers who have signed…