Superdrug owner targets slice of $128bn retail media
Superdrug is set to become the latest UK entrant into the retail media market with the imminent launch of the…
retail media
Retail media: From shopper marketing to $141bn sector
The exponential growth of retail media looks set to continue despite the economic turmoil, with global spend poised to reach…
Co-op brings in LiveRamp to enter retail media market
Co-op is aiming to carve out a slice of the predicted £21bn retail media market by signing a major deal…
Tesco woos brands with major ad platform expansion
Tesco is ratcheting up its retail media operation by expanding the range of onsite and in-store channels, offering new advertising…
Havas in global deal to boost clients’ ecommerce efforts
Marketing services giant Havas has signed a global deal with cloud-based ecommerce software company Mirakl in a move which it…
Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…
OMG signs deal to tap data of 20m Tesco Clubcard users
The retail media industry is continuing to attract the big guns with Omnicom Media Group the latest to bolster its insight offering by…
Marketers jump into bed to build first-party data-sets
Marketers are increasingly joining forces with complementary partners to combine data from internal and external sources and unlock valuable insights…
Retail media to rescue as Brexit still haunts UK market
Retail media is set to help shore up the UK advertising market, which is facing the squeeze from the cost…
Omnichannel retail is causing omnipresent problems
The growth of online shopping may have fuelled a raft of new consumer engagement channels but this is causing a…