Havas in global deal to boost clients’ ecommerce efforts
Marketing services giant Havas has signed a global deal with cloud-based ecommerce software company Mirakl in a move which it…
retail media
Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…
OMG signs deal to tap data of 20m Tesco Clubcard users
The retail media industry is continuing to attract the big guns with Omnicom Media Group the latest to bolster its insight offering by…
Marketers jump into bed to build first-party data-sets
Marketers are increasingly joining forces with complementary partners to combine data from internal and external sources and unlock valuable insights…
Retail media to rescue as Brexit still haunts UK market
Retail media is set to help shore up the UK advertising market, which is facing the squeeze from the cost…
Omnichannel retail is causing omnipresent problems
The growth of online shopping may have fuelled a raft of new consumer engagement channels but this is causing a…
Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
Why a holistic retail media programme is paramount
Retail media has taken digital advertising by storm over the past two years. Recent findings reveal it’s set to more…
Asos eyes retail media boost with Criteo partnership
Online fashion giant Asos is aiming to supercharge its global retail media business by signing a three-year partnership with commerce…
Ocado offers brands first-party data across all channels
Online shopping giant Ocado is opening up its first-party behavioural data to marketers, in a move designed to enable brands…