Co-op in ‘first’ convenience store retail media network
Co-op has launched what it claims is the UK’s first retail media network in the convenience sector to help brands…
retail media
Asda rolls out expansion of retail media with SMG deal
Asda has appointed a new retail media partner as part of plans to expand its media network in more stores,…
Kingfisher opens retail media offer with B&Q platform
Kingfisher is joining the retail media stampede with a new B&Q platform allowing third-party brands to advertise across ecommerce websites…
Currys taps into retail media boom with ad platform
Currys has become the latest brand to enter the global retail media market, challenging the likes of Tesco, Boots, Sainsbury’s…
Xmas critical for retail as marketing staff crisis looms
Retail media might be booming, with brands expected to spend $141.7bn (£115.8bn) by 2024 to advertise on online shopping sites…
Industry joins forces to agree standards for retail media
Marketing and advertising client body ISBA has launched the UK’s first “Responsible Retail Media Framework”, designed as a guide to…
Superdrug owner targets slice of $128bn retail media
Superdrug is set to become the latest UK entrant into the retail media market with the imminent launch of the…
Retail media: From shopper marketing to $141bn sector
The exponential growth of retail media looks set to continue despite the economic turmoil, with global spend poised to reach…
Co-op brings in LiveRamp to enter retail media market
Co-op is aiming to carve out a slice of the predicted £21bn retail media market by signing a major deal…
Tesco woos brands with major ad platform expansion
Tesco is ratcheting up its retail media operation by expanding the range of onsite and in-store channels, offering new advertising…