Major brands back Tesco premium video ad placements
Diageo and PepsiCo have hailed the roll out of new Tesco Media premium video advertising placements after taking part in…
retail media
Tesco Media raids Walmart for chief operations officer
Tesco Media has brought in a former Walmart executive for the new role chief operations officer, in a move designed…
Convenience shoppers ‘more open to retail advertising’
Convenience store shoppers are more often than not driven by a desire to purchase something specific, for instance something for…
Brits abandon excessive treats for everyday rewards
UK consumers have moved away from a “treat yourself” mentality towards a “treat yourself better” mindset, where balance, confidence and…
Shopping lists ripped up for ‘in the moment’ purchases
Supermarket customers have busted one of the biggest myths about shopping behaviour, revealing that most purchasing is not habitual – with…
Decision Marketing at 15: The ‘Big Bang’ for retail media
Remember the days when retail media was called shopper marketing, and was dominated by gondola ends, shelf-wobblers and take-ones devised…
Ocado signs up Epsilon for retail marketing expansion
Ocado Ads, the retail media platform, is bolstering its offer for advertisers, by partnering with Publicis-owned Epsilon to develop a…
Co-op bigs up 15,500-strong digital screen ad network
Co-op Media Network has completed a landmark roll out of 1,000 front-of-store screens, taking the number of digital advertising touch…
Tesco unveils AI creative tool in retail media upgrade
Tesco Media has launched a new AI-powered digital tool designed to simplify and speed up creative production, that automatically generates…
Very Group hires Superdrug boss to head retail media
Very Media Group is strenthening its senior leadership team with the appointment of a new head of retail media as…