Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
retail media
Why a holistic retail media programme is paramount
Retail media has taken digital advertising by storm over the past two years. Recent findings reveal it’s set to more…
Asos eyes retail media boost with Criteo partnership
Online fashion giant Asos is aiming to supercharge its global retail media business by signing a three-year partnership with commerce…
Ocado offers brands first-party data across all channels
Online shopping giant Ocado is opening up its first-party behavioural data to marketers, in a move designed to enable brands…
Tesco expands instore digital network for advertisers
Tesco is planning to set up hundreds of extra instore digital screens as part of its “connected store” customer engagement…
Retail media to hit £21bn in drive for first-party data
Retail media is one of the fastest-growing sectors within the digital advertising industry, with spend forecast to grow from €8bn…
Tesco reboots media platform for ‘precision at scale’
Tesco has signed a raft of new “offsite” partners for its Media & Insight Platform as part of a major…
Channel 4 brings Nectar on board for All 4 ad platform
Just 24 hours after ITV signed up DunnHumby and Boots Media Group to support a new targeting tool for its…
UK retailers ‘sitting on £1.7bn data and media cash cow’
UK grocery retailers could claw in an extra £1.7bn worth of revenue by using the customer data and insights they…