Pixel art shoppers front Co-op blitz to axe ‘big shop faff’
Co-op Food is calling on customers to leave the hassle of the “big shop” behind and get great value on…
supermarket
Data and loyalty strategy key to Tesco UK domination
Tesco’s scale, data and loyalty mean that it now accounts for one in every three supermarket transactions in the UK,…
Aldi pushes its low prices with no loyalty scheme ‘faff’
Aldi is taking a dig at rival supermarkets in a new campaign which highlights that shoppers do not need to…
‘Wowzers’ Asda goes big for Easter with new campaign
Asda is aiming to get customers into the Easter spirit with a new campaign designed to build on the revived…
Tesco Media raids Walmart for chief operations officer
Tesco Media has brought in a former Walmart executive for the new role chief operations officer, in a move designed…
Morrisons fights Germans with greater personalisation
Morrisons is going back to the future, with a major expansion of its use of physical coupons, only this time…
Asda raids B&Q for new vice president of marketing
Asda is beefing up its marketing team with the appointment of B&Q marketing director Tom Hampson as vice president of…
Co-op scraps price-matching ads after Aldi complaint
Co-op has been forced to rip down a price-matching campaign after the ad watchdog ruled the retailer had failed to…
Shopping lists ripped up for ‘in the moment’ purchases
Supermarket customers have busted one of the biggest myths about shopping behaviour, revealing that most purchasing is not habitual – with…
Lidl GB promotes insider to lead its customer business
Lidl GB has promoted former graduate trainee Louise Weise from customer director to chief customer officer, in a move which…