Waitrose serves up ‘It’s not fine dining, it’s fine Dine In’
Waitrose is bigging up the joy of a night in with a new campaign that taps into the familiar rituals…
supermarket
New ad platform bolsters Tesco retail media offensive
Tesco is ramping up its retail media operation with the launch of a series of new capabilities – including a…
Asda revenue soars with AI-driven online checkout tool
Asda is hailing a new retail media revenue stream after encouraging millions of online shoppers to up their spend through…
Sainsbury’s ramps up tech with AI-driven ‘SmartLists’
Sainsbury’s is launching a new AI-powered way to shop in the supermarket giant’s app, designed to help customers plan their…
Morrisons ramps up fightback with first chief AI officer
Morrisons is aiming to capitalise on its World Cup sales boost with the appointment of its first chief AI officer…
Pixel art shoppers front Co-op blitz to axe ‘big shop faff’
Co-op Food is calling on customers to leave the hassle of the “big shop” behind and get great value on…
Data and loyalty strategy key to Tesco UK domination
Tesco’s scale, data and loyalty mean that it now accounts for one in every three supermarket transactions in the UK,…
Aldi pushes its low prices with no loyalty scheme ‘faff’
Aldi is taking a dig at rival supermarkets in a new campaign which highlights that shoppers do not need to…
‘Wowzers’ Asda goes big for Easter with new campaign
Asda is aiming to get customers into the Easter spirit with a new campaign designed to build on the revived…
Tesco Media raids Walmart for chief operations officer
Tesco Media has brought in a former Walmart executive for the new role chief operations officer, in a move designed…