Retailers with loyalty schemes score the most points
British consumers feel most loyal to Tesco and Ocado online and to Marks & Spencer and Waitrose in store, although those retailers…
supermarket
UK retailers ‘sitting on £1.7bn data and media cash cow’
UK retailers could claw in an extra £1.7bn worth of revenue by using the customer data and insights they already…
Waitrose scores top marks for festive email activity
The jury may still be out on which festive TV campaign has been most successful but according to a direct…
Tesco admits defeat by pulling the plug on Tesco Direct
Tesco has finally waved the white flag on its attempt to take on the might of Amazon and Argos by…
Consumer trust on rise over retailers’ data governance
Fears that the retail sector could suffer under GDPR by struggling to win consumer trust when it comes to handling…
Sainsbury’s hunts agency for direct marketing brief
Just 24 hours after revealing that its future lies in data-driven marketing, it has emerged that Sainsbury’s is now planning…