Morrisons fights Germans with greater personalisation
Morrisons is going back to the future, with a major expansion of its use of physical coupons, only this time…
supermarket
Asda raids B&Q for new vice president of marketing
Asda is beefing up its marketing team with the appointment of B&Q marketing director Tom Hampson as vice president of…
Co-op scraps price-matching ads after Aldi complaint
Co-op has been forced to rip down a price-matching campaign after the ad watchdog ruled the retailer had failed to…
Shopping lists ripped up for ‘in the moment’ purchases
Supermarket customers have busted one of the biggest myths about shopping behaviour, revealing that most purchasing is not habitual – with…
Lidl GB promotes insider to lead its customer business
Lidl GB has promoted former graduate trainee Louise Weise from customer director to chief customer officer, in a move which…
Asda brings back chief to boost data, digital and loyalty
Asda has lured back JD Sports’ customer director Chris Chalmers to head up its data, digital and loyalty strategies, marking…
Aldi shops at Publicis Media for £646m global account
Aldi has consolidated its estimated £645.6m global media planning and buying account into Publicis Media following a competitive review launched…
Asda checks out insight tool to boost online shopping
Supermarket giant Asda is aiming to ramp up its online shopping operation – which, at £3.2bn a year in sales,…
Supermarkets set to fight the good fight on obesity
The Government wants supermarkets, as well as food and drink brands, to be on the front line of the fight…
Morrisons lures BP chief as group marketing director
Morrisons has appointed a successor to Rachel Eyre, who quit to join Asda last month, drafting in BP chief Claire…