Asda brings back chief to boost data, digital and loyalty
Asda has lured back JD Sports’ customer director Chris Chalmers to head up its data, digital and loyalty strategies, marking…
supermarket
Aldi shops at Publicis Media for £646m global account
Aldi has consolidated its estimated £645.6m global media planning and buying account into Publicis Media following a competitive review launched…
Asda checks out insight tool to boost online shopping
Supermarket giant Asda is aiming to ramp up its online shopping operation – which, at £3.2bn a year in sales,…
Supermarkets set to fight the good fight on obesity
The Government wants supermarkets, as well as food and drink brands, to be on the front line of the fight…
Morrisons lures BP chief as group marketing director
Morrisons has appointed a successor to Rachel Eyre, who quit to join Asda last month, drafting in BP chief Claire…
Morrisons takes on Nectar with ‘More Partner Points’
Morrisons is continuing to beef up its More Card loyalty programme by signing up more than 300 brands for the…
Morrisons adds bonus layer as loyalty revamp continues
Morrisons is continuing to enhance its More Card loyalty scheme by adding a new bonus layer, in addition to points…
Tesco and Sainsbury’s wrap up Xmas as sales top £13bn
Tesco and Sainsbury’s have emerged victorious in the battle for festive supermarket sales, witnessing increases of 5% and 3.5%, respectively,…
Tesco Clubcard beats off all-comers in grocery market
As customers begin stocking up on their Christmas food shopping, a new analysis of the UK grocery market has crowned…
Morrisons boosts loyalty war with More Card expansion
Morrisons is ramping up its More Card loyalty scheme to “give customers even more bang for their buck” by offering…