Tesco uses fresh produce in logo to big up food quality
Tesco is aiming to show how the supermarket giant stands for superior food – quite literally – in a new…
supermarket
Morrisons launches new burst for More Card scheme
Morrisons is ratcheting up its commitment to the More Card loyalty scheme with the launch of a new brand platform…
Asda Rewards blitz to give ‘millions’ to primary schools
Asda making millions of pounds available to UK primary schools by encouraging families to use its loyalty programme – Asda…
Morrisons unleashes More Card ‘big bazooka’ price cuts
Morrisons is ratcheting up the loyalty pricing wars by slashing the cost of over 2,000 products for More Card club…
New probe slams ‘murky and confusing’ loyalty pricing
The Competition & Markets Authority is being urged to take action to tackle “murky and confusing” loyalty pricing practices on…
Tesco brings in new chief for data-driven revenue boost
Tesco is planning to ramp up its data and personalisation operations to create new company-wide revenue streams, with group customer and…
Revealed: The champs and chumps of personalisation
The UK has arguably been at the forefront of data-driven marketing for decades but when it comes to the holy grail…
CMA probe into supermarket loyalty comes to nothing
The Competition & Markets Authority has come under fire for carrying out a “nonsensical” investigation into supermarket loyalty schemes after…
Morrisons marketing chief quits after just three months
Morrisons’ chief customer and marketing officer Darren Blackhurst, who joined on an interim basis with a view to taking on…
Supermarket sweep: Shoppers buy into Labour offers
The pundits might still be cautious over a Labour Party victory in the July 4 General Election but if supermarket…