Morrisons is continuing to beef up its More Card loyalty programme by signing up more than 300 brands for the launch of More Partner Points, offering customers the chance to earn extra points through third-parties.
The offer is only available online through the Morrisons More App or More website, with partners including eBay, Very, Just Eat, Expedia, and Asos.
It brings the More Card in to direct competition with the Nectar scheme, owned by Sainsbury’s, which has been running since 2002 and has more than 500 partners.
Customers log in to their account to browse, click through to a partner retailer and complete their purchase as normal. More Points are then tracked and added to their account automatically.
The feature is available to all registered More Card customers.
Morrisons loyalty director Kate Lavery said: “We’re always looking for ways to make the Loyalty scheme even more rewarding. More Partner Points means our customers can now collect More Points on their everyday purchases beyond the weekly shop – whether they’re buying clothes, gifts, or booking a holiday. It’s another step towards helping customers save more, more often.”
The launch of More Partners comes in direct response to customer feedback calling for more ways to earn rewards.
The retailer relaunched the programme in 2023, after opting for cardless rewards in 2021. It works with Eagle Eye, the tech company backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason, to power real-time, omnichannel and personalised consumer marketing activities and further develop the offering.
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