Morrisons lures BP chief as group marketing director
Morrisons has appointed a successor to Rachel Eyre, who quit to join Asda last month, drafting in BP chief Claire…
Morrisons
Morrisons takes on Nectar with ‘More Partner Points’
Morrisons is continuing to beef up its More Card loyalty programme by signing up more than 300 brands for the…
Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
Morrisons adds bonus layer as loyalty revamp continues
Morrisons is continuing to enhance its More Card loyalty scheme by adding a new bonus layer, in addition to points…
Morrisons boosts loyalty war with More Card expansion
Morrisons is ramping up its More Card loyalty scheme to “give customers even more bang for their buck” by offering…
Morrisons launches new burst for More Card scheme
Morrisons is ratcheting up its commitment to the More Card loyalty scheme with the launch of a new brand platform…
Morrisons unleashes More Card ‘big bazooka’ price cuts
Morrisons is ratcheting up the loyalty pricing wars by slashing the cost of over 2,000 products for More Card club…
Morrisons plans to plough millions into More scheme
Morrisons is aiming to recapture market share which has been lost to Aldi by overhauling its More loyalty scheme, as…
Morrisons marketing chief quits after just three months
Morrisons’ chief customer and marketing officer Darren Blackhurst, who joined on an interim basis with a view to taking on…
Morrisons ramps up retail media with new ad plans
Morrisons Media Group is launching a raft of new media tools as it ramps up its advertising opportunities for brands…