Morrisons ramps up retail media with new ad plans
Morrisons Media Group is launching a raft of new media tools as it ramps up its advertising opportunities for brands…
Morrisons
CMA launches review of supermarket loyalty pricing
The Competition & Markets Authority has officially launched its probe into supermarket loyalty pricing – first flagged up in November…
CMA to probe supermarket loyalty ‘member-only’ deals
The Competition & Markets Authority is to launch a major review of loyalty scheme pricing by supermarkets, insisting that the…
Morrisons drafts in Tesco expertise for More Card boost
Morrisons is turning to Eagle Eye, the tech company backed and run by former Tesco chiefs Sir Terry Leahy and…
Morrisons ad blitz revives strapline and loyalty card
Morrisons is aiming to roll back the years by reprising its “More Reasons To Shop At Morrisons” strapline from 2006…
My Morrisons launches Clubcard-style loyalty offers
Morrisons is ramping up its rewards programme by launching exclusive discounts for My Morrisons members across a raft of branded…
Morrisons launches inhouse agency for brand owners
Morrisons has followed Boots, Sainsbury’s and Tesco in launching a media division to offer brands the chance to run marketing…
More no more as Morrisons unveils instant loyalty app
Morrisons is ditching its points-based More loyalty scheme in favour of a new programme which gives customers instant money off…
Amazon’s tech and data combo could knock out big four
It seems that Tesco’s new boss Ken Murphy has not just plucked out of the air his claim that customer…
Morrisons boosts insight strategy with Sainsbury’s hire
Morrisons has signalled a shift to greater use of data-driven marketing by poaching Sainsbury’s group head of brand communications and…