DuPont launches global brand for electronics spin-off

DuPont, the $29.1bn business, has unveiled the name and branding of the planned spin-off its electronics business Qnity Electronics, created and designed by global brand, experience and marketing consultancy Lippincott.

Qnity, which represents a combination of the symbol for electrical charge ’Q’ and ’unity’, aims to be one of the largest and broadest solutions providers to the semiconductor and electronics industries, enabling advanced computing, smart technologies and connectivity.

With over 10,000 employees, Qnity will serve customers in more than 80 countries, providing a significant presence in the electronics materials market.

Lippincott partnered with DuPont to craft the Qnity (pronounced cue-ni-tee) brand. At the heart of Qnity’s identity lies a powerful idea: connection.

DuPont electronics business head of communications Meg Miller said: “Qnity’s logo and graphic identity reinforces the innovation and partnership that our global team harnesses to make tomorrow’s technologies possible.

“The distinctive Q is evocative of the power icon on electronic devices, while the logo mark, designed as a flexible network radiating from a central chip‑like core, captures how we bring together people, companies and technologies to enable advanced computing and advanced connectivity.”

Lippincott global creative director Brendán Murphy added: “We have a legacy of helping clients navigate complex, major inflection points. Spin-offs like this one offer a unique opportunity to create and introduce a new global brand to the market—with a holistic new identity, spanning name, logo and value proposition.

“We were honoured to work with DuPont to create Qnity, sharing a new story that engages employees and partners and propels the business forward.”