In the spirit: Why Halloween is a marketer’s dream
Halloween is evolving beyond a single night of costumes and confectionery, creating opportunities for brands and destinations to engage audiences…
experiential marketing
Poretti urges Brits to ditch drudgery for a ‘crafty pint’
Italian beer brand Poretti is calling on UK consumers to break out of their daily grind and explore their creative…
Ex-McCann global boss Macdonald returns to adland
International brand experience and creative production business The EC Group has appointed former McCann global CEO Chris Macdonald as group…
Sparks boosts leadership team with double appointment
Global experiential marketing agency Sparks has made a double senior appointment to its leadership team as part of a drive…
San Miguel encourages Brits to maintain ‘Holiday Mode’
San Miguel is aiming to get consumers to reconnect with the more carefree, adventurous version of themselves that often only…
Sebastian Dreyfus lands senior EMEA role at Sparks
Global brand experience agency Sparks has appointed a new managing director for EMEA in a move which the business insists…
Get your kicks in 2026…by channelling IRL in the AI age
Over the past 12 months, several social, political and technological shifts have been gathering momentum. Individually they’re interesting, but taken…
Get your kicks in 2026… by offering paid experiences
For years, marketers have fixated on the attention economy – fighting for a few more seconds of a consumer’s scrolling…
Gretna channels rebellious romance to woo the world
Gretna Green, the Scottish border town famed for runaway weddings in both literature and real life, is aiming to transform…
Atkinson-Toal to run Amex GBT global experience unit
American Express Global Business Travel (Amex GBT) is strengthening its Experience Studio division by promoting global marketing boss Richard Atkinson-Toal…