Get your kicks in 2026…by channelling IRL in the AI age
Over the past 12 months, several social, political and technological shifts have been gathering momentum. Individually they’re interesting, but taken…
experiential marketing
Get your kicks in 2026… by offering paid experiences
For years, marketers have fixated on the attention economy – fighting for a few more seconds of a consumer’s scrolling…
Gretna channels rebellious romance to woo the world
Gretna Green, the Scottish border town famed for runaway weddings in both literature and real life, is aiming to transform…
Atkinson-Toal to run Amex GBT global experience unit
American Express Global Business Travel (Amex GBT) is strengthening its Experience Studio division by promoting global marketing boss Richard Atkinson-Toal…
Saudis bring in Imagination to deliver ‘Good Water’ brief
Saudi Arabia has appointed global experience design agency Imagination to deliver its ‘Good Water’ proposition at the London Design Biennale…
DuPont launches global brand for electronics spin-off
DuPont, the $29.1bn business, has unveiled the name and branding of the planned spin-off its electronics business Qnity Electronics, created…
Brits pledge to boost support for alternative retailers
When it comes to shopping, it seems that “small and perfectly formed” is the order of the day for most…
Tena Men bolsters ‘leaky defences’ with rugby tie-up
Tena Men is tapping into “dry January” for a new campaign designed to tackle the stigma surrounding male incontinence, fronted…
Fashion icon Madden unrobes FW24 with Imagination
Fashion brand Steven Madden has launched its FW24 collection to the fashionistas and invited guests at a one-of-a-kind event in…
Sparks targets EMEA region in international expansion
Brand experience agency Sparks is launching a new EMEA network to further strengthen its global offering with a diverse international…