Brits pledge to boost support for alternative retailers
When it comes to shopping, it seems that “small and perfectly formed” is the order of the day for most…
experiential marketing
Tena Men bolsters ‘leaky defences’ with rugby tie-up
Tena Men is tapping into “dry January” for a new campaign designed to tackle the stigma surrounding male incontinence, fronted…
Fashion icon Madden unrobes FW24 with Imagination
Fashion brand Steven Madden has launched its FW24 collection to the fashionistas and invited guests at a one-of-a-kind event in…
Sparks targets EMEA region in international expansion
Brand experience agency Sparks is launching a new EMEA network to further strengthen its global offering with a diverse international…
Moon shot: US Major League Baseball hits London again
Major League Baseball is returning to the capital this weekend, with a fresh Trafalgar Square takeover that will see the…
Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Imagination brings Ford Explorer world record to life
Ford has hailed the achievement of adventurer Lexie Alford in completing the first round the world trip made in an…
Imagination recruits duo to bolster UK strategy team
Global experience design agency Imagination has made a double appointment to its senior strategy team as the company steps up…
Gala opens chippie hotel in Blackpool to spread joy
Gala Bingo is targeting the British “kiss me quick” brigade with an new experiential event in which consumers will be…