Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
experiential marketing
Imagination brings Ford Explorer world record to life
Ford has hailed the achievement of adventurer Lexie Alford in completing the first round the world trip made in an…
Imagination recruits duo to bolster UK strategy team
Global experience design agency Imagination has made a double appointment to its senior strategy team as the company steps up…
Gala opens chippie hotel in Blackpool to spread joy
Gala Bingo is targeting the British “kiss me quick” brigade with an new experiential event in which consumers will be…
Shelter and HSBC unite to highlight homelessness plight
The thought of a major global bank and a homeless charity jumping into bed together might seem incongruous but that…
Sense hires former Sainsbury’s chief for retail launch
Brand experience agency Sense is launching a retail division, designed to help clients respond to the ever-evolving landscape, with former…
Brands turn to experiential for repositioning stampede
Brand owners are set to prove the maxim that standing still is not an option with three-quarters (75%) aiming to…
O2 opens Gatwick lounge to push ‘Roam Freely’ scheme
O2 is launching a new execution in its ‘Roam Freely’ campaign by opening an airport lounge space at Gatwick’s North…
ASA branded woke for axing Fred West Father’s Day ad
An events company, backed by two stars from BBC’s Dragons’ Den, has branded the ad watchdog “the woke mob” after…
Imagination boosts creative team as Lidbury returns
Imagination, the brand experience agency, has recruited a new executive creative director for the UK and Europe as part of…