Sparks targets EMEA region in international expansion
Brand experience agency Sparks is launching a new EMEA network to further strengthen its global offering with a diverse international…
experiential marketing
Moon shot: US Major League Baseball hits London again
Major League Baseball is returning to the capital this weekend, with a fresh Trafalgar Square takeover that will see the…
Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Imagination brings Ford Explorer world record to life
Ford has hailed the achievement of adventurer Lexie Alford in completing the first round the world trip made in an…
Imagination recruits duo to bolster UK strategy team
Global experience design agency Imagination has made a double appointment to its senior strategy team as the company steps up…
Gala opens chippie hotel in Blackpool to spread joy
Gala Bingo is targeting the British “kiss me quick” brigade with an new experiential event in which consumers will be…
Shelter and HSBC unite to highlight homelessness plight
The thought of a major global bank and a homeless charity jumping into bed together might seem incongruous but that…
Sense hires former Sainsbury’s chief for retail launch
Brand experience agency Sense is launching a retail division, designed to help clients respond to the ever-evolving landscape, with former…
Brands turn to experiential for repositioning stampede
Brand owners are set to prove the maxim that standing still is not an option with three-quarters (75%) aiming to…