Brands turn to experiential for repositioning stampede
Brand owners are set to prove the maxim that standing still is not an option with three-quarters (75%) aiming to…
experiential marketing
O2 opens Gatwick lounge to push ‘Roam Freely’ scheme
O2 is launching a new execution in its ‘Roam Freely’ campaign by opening an airport lounge space at Gatwick’s North…
ASA branded woke for axing Fred West Father’s Day ad
An events company, backed by two stars from BBC’s Dragons’ Den, has branded the ad watchdog “the woke mob” after…
Imagination boosts creative team as Lidbury returns
Imagination, the brand experience agency, has recruited a new executive creative director for the UK and Europe as part of…
Decision Marketing at 10: The next 10 for experiences
You could say that after this year, only a fool would attempt to predict anything about the future. But, foolhardy…
Hugh Treacy takes stake in iD as agency plots expansion
Former Arnold KLP chief executive Hugh Treacy has secured an equity stake in brand experience agency iD and taken up…
Experiential bonanza hails Land Rover Defender launch
Jaguar Land Rover is urging drivers to reach for the skies in a major experiential campaign to support the launch…
Former Dare chief Olaye joins London agency SharpEnd
Michael Olaye has joined London-based agency SharpEnd as chairman, just two months after quitting his role as chief executive of…
Momentum launches insights platform for experiential
Experiential agency Momentum Worldwide is launching a new insights platform that uses artificial intelligence to unify different data points in…
Momentum drafts in Alistair Bryan as operations chief
Experiential agency Momentum Worldwide has appointed former Iris and Bray Leino director Alistair Bryan chief operating officer, with a brief…