Momentum recruits Mayes as first chief technologist
Momentum Worldwide (UK) is boosting its digital offering by appointing its first chief technologist, Matthew Mayes, who joins the Interpublic-owned…
experiential marketing
Exterion opens data-driven experiential marketing unit
Outdoor advertising giant Exterion Media is launching a new division which will provide end-to-end management of data-driven experiential campaigns across…
Three examples of how brand experience steams ahead
In a world of sceptics, it is often hard to convince brand owners to choose one discipline over another; but…
Why changing perceptions is a job for brand experience
Changing British consumer behaviour has never been more difficult. We are a nation of sticklers. We know what we like,…