Gala opens chippie hotel in Blackpool to spread joy

Gala Bingo is targeting the British “kiss me quick” brigade with an new experiential event in which consumers will be able to enter “Gala Land” and enjoy a complimentary serving of fish, chips and peas and games of bingo, all for free.

The Jolly Good Fish & Chip Hotel will be opening in Blackpool one weekend only (July 8 and 9) inspired by the bingo call of “33, fish, chips and peas” .

Creatively directed by Capture Communications, the activation aims to help build community spirit, by bringing people together to enjoy little moments of joy this summer and follows Gala Bingo’s 2022 ad campaign ‘Where A Little Joy Goes A Long Way’.

The new campaign ‘Bunch of Fives’ brings the second iteration of the Gala Gang in their trademark yellow van, as they explore ‘Gala Land’ in a series of films, on the hunt for all things five in a row.

From midday until 8pm on both this Saturday and Sunday, consumers will be invited to enjoy a free portion of fish, chips and peas in a “dining experience” at the prototype hotel while playing bingo or even as a takeaway.

Consumers will be greeted by a concierge to be able to have a snoop at Gala Bingo’s Jolly Good Fish & Chip Hotel suite and have a selfie with four friends getting a flavour for what it would be like to spend a night in a fish and chip shop.

The head of Gala Bingo – the rather fittingly named Sara Jolly – said: “Gala Bingo is on a mission to spread joy by bringing local communities together this summer, which is exactly what we hope to provide with this new consumer experience. The Jolly Good Fish & Chip Hotel will encapsulate the very best bits of Britain and encourage consumers to find the little joys in life.”

TOPICS:experiential marketing gambling gaming