AI and tech brands reign supreme while Tesla burns
Brand owners can no longer rely on reputation alone to achieve strong growth, with some of the world’s strongest brands…
brand activation
DuPont launches global brand for electronics spin-off
DuPont, the $29.1bn business, has unveiled the name and branding of the planned spin-off its electronics business Qnity Electronics, created…
Brands urged to unite to show solidarity with Ukraine
Brand owners and individuals are being urged to join a new initiative in support of Ukraine by featuring a Brand…
IPM joins forces with Ingenuity for new business service
The trade body for the promotional marketing industry – the IPM – has signed a deal with new business consultancy Ingenuity…
Quelle surprise: Brits stumble at Cannes Lions awards
UK direct marketing agencies will once again have to drown their sorrows with Domaine D’Ott and make do with a suntan,…
Edit sampling arm sets up as standalone agency Relish
The brand partnership and sampling division of St Ives Group-owned agency Edit has rebranded as Relish, becoming a standalone business…
Cannes Lions Grand Prix proving as elusive as ever
Anyone wondering whether there has been anything for the UK data-driven marketing industry to cheer about from the much-hyped 2018…
Once Upon A Time strikes deal to acquire Toucan agency
Once Upon A Time has secured its fifth acquisition with the purchase of brand activation and shopper marketing agency Toucan…
Hugh Treacy joins Isobel to head up activation spin-off
Ad agency Isobel is launching a brand activation division, dubbed Isobel Street, and has drafted in former Arnold KLP chief…
Marsden brings back the ‘old guns’ for agency start-up
Former Britvic marketing director Andrew Marsden – one of the UK’s most experienced client marketing professionals – is trying his…