DuPont launches global brand for electronics spin-off
DuPont, the $29.1bn business, has unveiled the name and branding of the planned spin-off its electronics business Qnity Electronics, created…
brand activation
Brands urged to unite to show solidarity with Ukraine
Brand owners and individuals are being urged to join a new initiative in support of Ukraine by featuring a Brand…
IPM joins forces with Ingenuity for new business service
The trade body for the promotional marketing industry – the IPM – has signed a deal with new business consultancy Ingenuity…
Quelle surprise: Brits stumble at Cannes Lions awards
UK direct marketing agencies will once again have to drown their sorrows with Domaine D’Ott and make do with a suntan,…
Edit sampling arm sets up as standalone agency Relish
The brand partnership and sampling division of St Ives Group-owned agency Edit has rebranded as Relish, becoming a standalone business…
Cannes Lions Grand Prix proving as elusive as ever
Anyone wondering whether there has been anything for the UK data-driven marketing industry to cheer about from the much-hyped 2018…
Once Upon A Time strikes deal to acquire Toucan agency
Once Upon A Time has secured its fifth acquisition with the purchase of brand activation and shopper marketing agency Toucan…
Hugh Treacy joins Isobel to head up activation spin-off
Ad agency Isobel is launching a brand activation division, dubbed Isobel Street, and has drafted in former Arnold KLP chief…
Marsden brings back the ‘old guns’ for agency start-up
Former Britvic marketing director Andrew Marsden – one of the UK’s most experienced client marketing professionals – is trying his…