The trade body for the promotional marketing industry – the IPM – has signed a deal with new business consultancy Ingenuity to launch its first ever agency marriage broking service, designed to give members access to exclusive brand owner briefs.
The launch of the scheme, dubbed “IPM Agency Referrals: Powered by Ingenuity”, is part of a wider strategic shift for the IPM as it strives to deliver a more comprehensive membership package to help members build their businesses.
The service, which is free to client companies, will be managed by Ingenuity, to help create the right client and agency/supplier partnerships, while the IPM will manage the process of agencies looking for suppliers.
IPM managing director Paul Cope said: “The IPM prides itself in celebrating the best agencies, service agencies and work in the promotional marketing and brand activation space. We want to help our members grow their businesses and give brands access to the wealth of expertise and talent that we know they offer. Ingenuity is the perfect partner to help facilitate this.”
Ingenuity head of brand Dario Pagani said: “Ingenuity’s integrated new business offering allows us to have an unrivalled, bird’s-eye-view of the agency landscape – we believe that brands should have this information at their fingertips. Our partnership with the IPM strongly supports this. We have a long-standing relationship with them and we’re looking forward to moving quickly and getting great results for their members.”
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