Lord Black joins the 'bogof' crew

The Institute of Promotional Marketing has cocked a snook at those who claim shelf-wobblers and bogofs are the grubby end of the marketing industry by appointing a peer of the realm as its first ever president.
The IPM has recruited Telegraph Media Group executive director and Commonwealth Press Union chairman Lord (Guy) Black of Brentwood. He joins a senior line-up that includes chairman Graham Temple, vice-chairman John Sylvester and new managing director Carey Trevill.
Lord Black, who was made a life peer in 2010, will help spearhead the IPM’s mission to build what it claims will be “a world-class, diverse and future-focused organisation committed to championing its members’ interests as well as the wider marketing industry”.
As well as his Commonwealth Press Union role, Black sits on the Advertising Standards Board of Finance, and is a former director of the Press Complaints Commission, as well as a former president of the European Newspaper Publishers Association and associate director at Lowe Bell Good Relations; and Westminster Strategy.
He will combine the IPM role with his day job as executive director of the Telegraph Media Group.
Temple said: “Lord Black has been a friend and supporter of the IPM for the past few years, and he has an in-depth understanding of all three IPM Members Groups – clients, agencies and suppliers.
“Formalising his role as our president is a natural move and he will be invaluable in helping the IPM to become more visible, more relevant, and more commercial.
“He has an impressive track record with a career that has spanned both politics and media. His knowledge, experience and standing within the marketing community will help us forge closer links with fellow trade bodies. But just as importantly, we know he’ll chime with our members, and they’ll relate to him.”
Lord Black added: “I’m completely aligned with the IPM’s vision to be a proactive, leading contributor to the self-regulatory system. I see my role very much as an advisor to the IPM on the effects of any planned UK Government and European legislation that may affect our members and/or the wider promotional marketing community. Part of this includes driving forward the IPM’s reach both in the UK and across other borders – I’m looking forward to getting stuck in!”

Lord Black joins the ‘bogof’ crew

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