IPM recruits team to lead growth

The Institute of Promotional Marketing (IPM) has appointed a new senior team to lead the organisation amid a pledge to significantly enhance the services it offers its members and the wider marketing industry.
Graham Temple takes over from chairman Becky Munday, whose two-year term finished in December. He will be supported by vice-chairman John Sylvester; and new MD Carey Trevill (pictured), who has been recruited to succeed Jodie Hopperton.
Temple has been on the IPM board since 2007 and became vice-chairman last year. He has worked in the promotional marketing industry for over 25 years and has run several agencies; he is currently managing director of business-to-business agency Platform.
He conceived and developed the IPM Seal, set up the IPM’s Generation Group, for those in the industry under 35, and has worked alongside Munday in driving forward the internal restructuring of the IPM.
Sylvester has been on the IPM Board for the past eight years and has 30 years’ experience in the industry. Starting his career at Grass Roots, he joined P&MM, part of Motivcom, and has been there ever since.
Trevill, who started her career at Clarke Hooper in the mid-Eighties, will join the IPM in mid-February from integrated agency B Street, where she is currently MD.
She takes over from Hopperton, who has left the organisation just six months after succeeding the IPM’s first ever chief executive, former Centaur Media publishing director Annie Swift.
At the time, Hopperton took up the majority of Swift’s responsibilities, but the IPM outsourced support for the bulk of its finances.
Commenting on Trevill’s appointment, Temple said: “Carey has an impressive track record on the agency side, but also understands what brand marketers are looking for and what service partners can bring to promotions, which is important for the IPM as we represent all three.
“She will be a huge asset to the IPM, and I know that getting out to meet as many members and potential members as possible in her first few months is a priority for her. Her intimate knowledge of our industry and what our members need, will help us with our drive to modernise the IPM’s offerings and make sure they stay relevant to today’s promotions industry.”