Programmatic media may still be flummoxing clients and agencies alike, but for Maurice Lévy’s former right-hand man it is better than Peter Kay’s “garlic bread” moment, following his switch to industry specialist RadiumOne.
Julien Braun joins the business from ZenithOptimedia’s French operation, where he was chief data officer, and takes on the role of senior director of data and platform, EMEA.
He will be responsible for developing RadiumOne’s product and data team as it continues to expand through Europe. Braun will also provide guidance to new and existing customers as more of RadiumOne’s Activate Platform capabilities are brought to market. He will sit on the European executive board and report to the European MD, Rupert Staines.
Staines said: “The marketing technology industry needs to be better at communicating to agencies how these technologies can help them execute campaigns more successfully for their clients.
“To attract someone of Julien’s talent and experience from one of the world’s largest agency groups is a clear indication of our burgeoning reputation. His switch is also affirmation of the increasing importance and relevance of data in the programmatic market.”
At ZenithOptimedia, Braun was responsible for developing client data and media trading strategies. He also served for two years as chief of staff for Maurice Lévy, chief executive of Publicis Groupe – Zenith’s parent company.
Braun said: “It’s obvious the increasing role marketing technology platforms play in today’s advertising ecosystem so it’s extremely exciting to join a major differentiator like RadiumOne – notably helping brands unlock the value of what content is being shared online. I see my role as translating the intricacies of data and technology into the language that agencies and brands understand and speak.”
As well as successfully developing digital activities for the Publicis Groupe over the last 15 years, Braun also created social media video platform “BlogBang” and serves as a director, advisor and investor in four European marketing technology start-ups across data management, creative optimisation and video advertising.
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