Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…
promotional marketing
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Winners take it all: Cadbury shows love to shopkeepers
Cadbury is launching an integrated campaign to promote ‘The Big Win Win’ promotion for the second consecutive year, as part…
Kevin gets the chop as ASA slices up Aldi price claims
Aldi’s Kevin the Carrot ad might have reached the dizzy heights of Christmas Number One again last year but the…
Heinz ordered to dump ‘misleading’ Free Dayz Out ad
Heinz Beanz has been crushed by the ad watchdog over a bungled campaign promoting its “Free Dayz Out With Every…
Eurostar email marketing campaign hits the buffers
Eurostar’s festive period, already blighted by a wildcat strike and flooding, has gone off the rails again with the train…
Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Bellwether reaction: Is sales promotion killing brands?
New figures from this week’s IPA Bellwether Report reveal that marketers across the UK are ditching main media spend to…
Adland hit by surge in direct and promotional marketing
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…