PepsiCo gets into gear for major Silverstone partnership
PepsiCo is ramping up its sports sponsorship strategy by signing a five-year deal with Silverstone to become the official soft…
promotional marketing
Specsavers ambushes top sites for kids eye health blitz
Specsavers is launching an alternative UK tourism campaign as part of its ongoing focus on children’s eye health, directing parents…
Millner nets advisory roles at Zeal, NewGen and MSQ
Iris Worldwide co-founder Ian Millner, who stepped down as chair of the network earlier this year after nearly three decades,…
McDonald’s rolls back the years with Cards collection
McDonald’s UK is launching a new “labour of love” promotion inspired by the brand’s long-standing place in collecting culture by…
ITV jumps into bed with AMI to open up TV ad market
The Alliance of Media Independents, the initiative launched by the larger Alliance of Independent Agencies to represent and support media…
Stella Artois offers free pints to support British boozers
Stella Artois is aiming to come to the rescue of the beleaguered British pub by tapping into this week’s International…
Direct marketing purrs like a Roller as adland splutters
UK marketing budgets witnessed a robust rebound in Q2 2025, according to the latest IPA Bellwether Report, reversing Q1’s decline,…
Simon Spyer leaves Iris to launch ‘something special’
Simon Spyer, the CEO of data driven and performance marketing at Iris, has quit the agency after eight years and…
Mission drafts in oil man as new boss of agency group
Mission Group has shunned the agency world to appoint its new chief executive, instead opting for a man who has…
Walkers superfans seal return of Worcester Sauce crisps
Walkers is seemingly bowing to pressure from so-called “superfans” by kicking off a new campaign to hail the nationwide return…