Merlin pushes Coke recycling deal with ‘bigger’ VIP trips
Merlin Entertainments is offering a raft of VIP experiences at some of the UK’s best-known family attractions in exchange for…
promotional marketing
Heineken offers free pints for Euro 2024 goal spillages
Heineken is targeting over-exuberant football fans by protecting them from unavoidable beer spillages during goal celebrations or close calls, with…
What a scorcher: Kopparberg kit aims to tackle sunburn
Swedish-owned cider brand Kopparberg has unveiled the next phase of its 2024 “Drink Responsibly This Summer” campaign with the launch…
Cadbury dives into archives to help dementia sufferers
Cadbury and Alzheimer’s Research UK have joined forces to distribute thousands of “Memory Bar Boxes” featuring iconic Dairy Milk packaging…
Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Winners take it all: Cadbury shows love to shopkeepers
Cadbury is launching an integrated campaign to promote ‘The Big Win Win’ promotion for the second consecutive year, as part…
Kevin gets the chop as ASA slices up Aldi price claims
Aldi’s Kevin the Carrot ad might have reached the dizzy heights of Christmas Number One again last year but the…
Heinz ordered to dump ‘misleading’ Free Dayz Out ad
Heinz Beanz has been crushed by the ad watchdog over a bungled campaign promoting its “Free Dayz Out With Every…
Eurostar email marketing campaign hits the buffers
Eurostar’s festive period, already blighted by a wildcat strike and flooding, has gone off the rails again with the train…