Cannes Lions Grand Prix proving as elusive as ever
Anyone wondering whether there has been anything for the UK data-driven marketing industry to cheer about from the much-hyped 2018…
Anyone wondering whether there has been anything for the UK data-driven marketing industry to cheer about from the much-hyped 2018…
Two former chairmen of the Marketing Agencies Association (MAA) have set up a new organisation to acquire the trade body’s…
In an age where online shopping seemingly rules the roost, new research suggests that the humble on-pack promotion still plays…
Once Upon A Time has secured its fifth acquisition with the purchase of brand activation and shopper marketing agency Toucan…
Momentum Worldwide (UK) is boosting its digital offering by appointing its first chief technologist, Matthew Mayes, who joins the Interpublic-owned…
Unilever, Kellogg’s and Colgate are among the top brands to sign up for a new digital receipt validation scheme –…
The Daily Mail has been censored by the ad watchdog over a bungled promotion with Iceland Foods which promised readers…
In a world of sceptics, it is often hard to convince brand owners to choose one discipline over another; but…
Changing British consumer behaviour has never been more difficult. We are a nation of sticklers. We know what we like,…
It could be enough to turn Sir John Hegarty into a rage which would make the Incredible Hulk seem like…