Quelle surprise: Brits stumble at Cannes Lions awards
UK direct marketing agencies will once again have to drown their sorrows with Domaine D’Ott and make do with a suntan,…
promotional marketing
Tesco plots huge Clubcard discounts for centenary push
Tesco is planning a three-week Clubcard bonanza to celebrate the supermarket’s 100th birthday, giving loyalty club members discounts of up…
Mail on Sunday ad gaffe sparks reader and ASA wrath
Bosses at the Mail on Sunday – the title which once ran under the strapline “A newspaper, not a snooze…
Once Upon A Time acquires retail display specialist
Once Upon A Time has secured its sixth acquisition with the purchase of Impact Displays, a Birmingham-based point-of-sale display company…
Cannes Lions Grand Prix proving as elusive as ever
Anyone wondering whether there has been anything for the UK data-driven marketing industry to cheer about from the much-hyped 2018…
Former MAA chiefs sign assets deal for new trade body
Two former chairmen of the Marketing Agencies Association (MAA) have set up a new organisation to acquire the trade body’s…
Millennials showing the love for on-pack promotions
In an age where online shopping seemingly rules the roost, new research suggests that the humble on-pack promotion still plays…
Once Upon A Time strikes deal to acquire Toucan agency
Once Upon A Time has secured its fifth acquisition with the purchase of brand activation and shopper marketing agency Toucan…
Momentum recruits Mayes as first chief technologist
Momentum Worldwide (UK) is boosting its digital offering by appointing its first chief technologist, Matthew Mayes, who joins the Interpublic-owned…
Granby backs ‘instant’ digital receipt validation scheme
Unilever, Kellogg’s and Colgate are among the top brands to sign up for a new digital receipt validation scheme –…