Momentum recruits Mayes as first chief technologist

Matt_Colour[2]Momentum Worldwide (UK) is boosting its digital offering by appointing its first chief technologist, Matthew Mayes, who joins the Interpublic-owned agency from GMR Marketing.
Reporting to Dean Taylor, Momentum Worldwide’s UK director of creative strategy, Mayes will front the digital offering of the agency, in an effort to ensure that digital strategic thinking and delivery is central to every client activation across experiential, shopper and sponsorship.
He will be working with brands such as Microsoft, UPS, Nestlé, American Experess, SAP and Premier League and will be responsible for keeping the agency up to speed with the latest innovations in experience led technology such as holographic computing, AR, VR and digital retail displays.
Mayes has previously worked for the Interpublic Group, in founding roles at APL Digital, Zentropy Partners, and a creative leadership role within MRM Worldwide and most recently, spent the past four years within GMR Marketing, part of Omnicom Group as head of digital.
He has worked on some of the world’s leading brands and rights holders including FIFA, Intel, J&J, Nestlé, Unilever and Visa.
Momentum Worldwide UK president Luke D’Arcy said: “We are thrilled to have Matthew join the team, he’s a visionary with infectious enthusiasm. So much of what we do is about keeping ahead of the curve, pushing our clients and ourselves to be bolder and braver. Matthew’s hire means our experience offering has never been stronger.”
Mayes added: “With the advancement in digital technology, there has never been a more exciting time to work in experiential marketing. Momentum Worldwide has number of exciting projects in the pipeline and I can’t wait to get stuck in.”

Related stories
Momentum picks Virgin Active man to lead strategy
Momentum hands D’Arcy global job
Asda hands Momentum instore role
Harry Potter site hires Momentum

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact If you are an existing user, please log in. If you have forgotten your log-in details please email to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field