Momentum Worldwide has promoted Luke D’Arcy – the former Euro RSCG KLP new business director – to the role of global chief marketing officer, succeeding Kevin McNulty who has been promoted within the group.
D’Arcy, who moves up from chief growth officer, will spearhead all communications, branding, marketing and new business activities for the company’s offices in 50-plus countries.
The role will see D’Arcy partnering with the agency’s chief creative and innovation officer Jon Hamm to lead all marketing and communications for the Momentum brand.
McNulty was recently named international president, responsible for the business growth, product, strategy, development and marketing across EMEA, Asia-Pacific and Latin America.
Chris Weil, chairman and chief executive of Momentum Worldwide, said: “Given Momentum’s dedication to providing total brand experience for some of the most important brands around the world, Luke is the ideal leader for creating new partnerships that strengthen and evolve this brand promise.
“Luke has the perspective and experience across categories and geographies to create the kind of relationships that will expand possibilities for both our clients brand and our own — and I’m excited to see him flourish in this role.”
D’Arcy rejoined Momentum from Iris in 2010 as director of business development for EMEA, after working directly with Sir Richard Branson to launch the Virgin Racing F1 Team.
He was new business director for Euro RSCG KLP (now Arnold KLP) from 1996 to 2001, switching to Iris in 2006.
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