Asda hands Momentum instore role

Asda has appointed Momentum UK as its instore event partner, to develop and execute customer retail experiences – so-called retailtainment’ – across its UK outlets.
Momentum will be responsible for enhancing Asda’s key commercial trading occasions by creating retail events that capture the imagination of Asda’s customers, and complement its market position.
The agency will also be tasked with ensuring the programme of events deliver a proven commercial return and are strategically aligned to the objectives of Asda’s brand partners, as well as using their own digital and social platforms to promote events to their customers.
Asda head of events marketing Steph Hughes said: “We’re really pleased to be working with Momentum and believe together we can deliver some great ‘retailtainment’ for our customers.”
Momentum managing director Allan Cobb commented: “Asda has a reputation for making the shopping experience fun and engaging when it comes to celebrating major events like Mother’s Day, Easter and Halloween. We’re really looking forward to repaying the faith shown in our appointment by delivering unforgettable experiences for Asda’s shoppers over the next year.”

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