Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
promotional marketing
Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Bellwether reaction: Is sales promotion killing brands?
New figures from this week’s IPA Bellwether Report reveal that marketers across the UK are ditching main media spend to…
Adland hit by surge in direct and promotional marketing
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…
Domino’s promo leaves scores without pizza the action
A Domino’s Pizza franchise holder has been battered by the ad watchdog after pulling a “free pizza” promotion due to…
BrewDog digs up Gold Can offer after £500,000 pay-off
BrewDog is resurrecting its disastrous Gold Can competition and is hoping it will be a case of “third time lucky”, following…
Beer industry strives to get more people to sup cask ale
The brewing industry is aiming to give cask ale a major makeover with a new marketing push designed to appeal…
John Treacy joins agency Zeal to head up creative team
Former MRM executive creative director John Treacy has joined brand activation agency Zeal as the business scales up for growth….
BrewDog issues ‘gold plated’ apology as ASA snarls
BrewDog has issued an uncharacteristic apology over the mistakes it made for the “solid gold” beer can promotion – in…
IPM joins forces with Ingenuity for new business service
The trade body for the promotional marketing industry – the IPM – has signed a deal with new business consultancy Ingenuity…