Tesco plots huge Clubcard discounts for centenary push

clubcard 2Tesco is planning a three-week Clubcard bonanza to celebrate the supermarket’s 100th birthday, giving loyalty club members discounts of up to 50% on a raft of selected products.
Leaked documents, seen by MoneySavingExpert, which were handed out to staff at Tesco Express stores, reveal that shoppers will get discounts on a whole range of products, from coffee to catfood, as well as F&F clothing and BBQ tools in larger stores.
The giant giveaway will run from May 7 to May 26 and see extra discounts automatically applied to Clubcard holders at the checkout both online and in-store.
The document states: “To help make their experience better, explain that as a ‘one off’ on this occasion only, you will honour this and let them have the discount.”
Tesco was not available for comment. However, the move follows confirmation from Tesco chief executive Dave Lewis that the retail giant is to boost its investment in the Clubcard scheme as part of plans to add “more value and connectivity”.
In its most recent results, published earlier this month, Tesco revealed it had seen a 34% increase in activity on its loyalty scheme – shoppers claiming or redeeming loyalty points – over the past year alone. This has been helped in part by the launch of the “faster vouchers” scheme, which allows customers to request vouchers online or via the Clubcard app without having to wait for the quarterly mailings to arrive.

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