Clubcard data in driving seat for Tesco growth strategy
Tesco’s Clubcard scheme – which not that long ago was being sidelined for price cuts – is once again at…
Tesco Clubcard
Nectar set to launch digital version of ‘Clubcard Prices’
If imitation is the sincerest form of flattery, then Tesco chiefs must be chuffed to bits with rival loyalty club…
Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
BA pulls Avios points out of Tesco Clubcard programme
British Airways has delivered another blow to Executive Club members – just 24 hours after it emerged that those who…
New Tesco boss: CX is far more crucial than marketing
Tesco’s new chief executive Ken Murphy is set to boost customer experience for both the retailer’s burgeoning online operation and…
Tesco reprises ‘Clubcard Prices’ in fresh swipe at rivals
Tesco is ramping up the supermarket loyalty wars with the launch of a new round of “Clubcard Prices”, which sees…
Tesco beefs up Clubcard Plus with free online delivery
Tesco is set to retaliate against the expansion of the Amazon Fresh online grocery service by adding free delivery for…
Tesco Clubcard shields ‘lazy’ members in mass re-issue
Tesco has taken matters into its own hands over the security risk posed by customers whose shoddy data security practices…
Tesco woos loyal customers with major Clubcard blitz
British supermarkets might not have had the most prosperous Christmas trading period but it is unlikely you will find many…
Tesco rips down Clubcard Plus ad as Mel B gets Scary
Tesco has been forced to tear down a key execution of its Clubcard Plus ad campaign featuring Spice Girl Mel…