OMG signs deal to tap data of 20m Tesco Clubcard users
The retail media industry is continuing to attract the big guns with Omnicom Media Group the latest to bolster its insight offering by…
Tesco Clubcard
‘Creepy’ faces get the chop in new Clubcard campaign
Tesco has ditched the “creepy” and “terrifying” Snapchat-style imagery for its latest Clubcard ad campaign, following scores of complaints lodged with…
Loyalty clubs see major boost from member-only offers
The launch of member-only offers is driving a huge take-up of loyalty programmes, with nearly two-thirds (64%) of shoppers admitting…
Nectar apes Clubcard Prices as grocery spend drops
Sainsbury’s is ramping up the battle for shopper loyalty by taking a leaf out of Tesco’s book with the launch…
Tesco shoppers fume over Clubcard reward cutbacks
Tesco is facing the wrath of its most loyal customers after slashing the value of the Clubcard Reward Partners scheme…
Unexpected voice in bagging area? Tesco hunt goes viral
Tesco might just have bitten off more than it can chew after launching a TikTok campaign to find a customer…
Tesco targets advertisers with insight-driven platform
Tesco is aiming to bolster its appeal to both suppliers and agencies with the launch of a new platform, powered…
Tesco customer data ‘not affected’ as hackers strike
Tesco has moved swiftly to reassure customers that there is “no reason” to believe any of their personal data has…
Clubcard data in driving seat for Tesco growth strategy
Tesco’s Clubcard scheme – which not that long ago was being sidelined for price cuts – is once again at…
Nectar set to launch digital version of ‘Clubcard Prices’
If imitation is the sincerest form of flattery, then Tesco chiefs must be chuffed to bits with rival loyalty club…