Tesco has relaunched its payment app, ditching the PayQwiq branding for the new Tesco Pay+ name and is trying to encourage take-up with a chance for customers to collect bonus Clubcard points.
The app, which like its predecessor allows customers to pay and automatically collect Clubcard points by swiping their phone at the till, has no minimum spend with the maximum of £250. It can be used at all Tesco stores and petrol stations.
As part of the relaunch, Tesco is offering customers an extra Clubcard point for every £4 they spend in store, on top of the usual one point per £1 – meaning users will be able to collect five points for every £4 spent in Tesco until January 14 2018.
Tesco says the main reason for the rebrand is to “more closely align the app with the Tesco brand”.
However, it is not clear whether it will pave the way for a larger-scale revamp of the existing Clubcard app, which has been on the cards for over a year.
In July, Tesco also relaunched the Clubcard scheme by sending out millions of new contactless cards and adding new partner offers, although last week it was revealed that its relationship with Uber – which is due to lose its licence in London – was under review.
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