Tesco to restrict Clubcard Boost to partner firms

BBH staffs up for Clubcard businessTesco is overhauling its Clubcard Boost scheme – which currently allows customers to double up their voucher spend on items instore and online – by restricting the scheme to partner outlets, such as Cineworld and Legoland.
Formerly known as the ‘Double Up’, then relaunched as ‘The Clubcard Voucher Exchange’, the scheme has been running for a number of years. It was rebranded Clubcard Boost in 2013.
The programme has been a mainstay of the supermarket giant’s marketing strategy ever since, although it has only ever been available on selected lines, including Baby & Toddler, Cosmetics & Fragrance, Clothing, Opticians, and Cook, Home & Dine.
Under the new regime, customers will still be able to double – or in some cases quadruple – their vouchers to use for days out, restaurants and holidays by going to the Clubcard website.
According to its latest Clubcard mailing, the scheme will end after the next event, in May.
The mailing states: “We wanted to make your Tesco Clubcard even better for you, and doing this means we’ll be able to bring you extra value from your vouchers the whole year round, with Tesco and our Boost partners.”

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