Coke takes personalisation up a notch with named cans

Calling all Olivias, Amelias, Islas and Avas as well as Noahs, Muhammads, Georges and Olivers, there is literally a can of Diet Coke with your name on it – somewhere out there – following the launch of a new Coca-Cola GB promotion offering a range of personalised cans.

Shoppers will now be able to take their pick from a selection of over 150 named cans and bottles in stores as part of a strategy which aims to boost consumers’ brand experience. And, while the company has not given details of which names it has chosen, the eight mentioned above now top of the list of the most popular.

However, for anyone with a slightly unusual name – such as Apple, Blue Ivy or Grime – as well as those who are not able to find their name in the store, the campaign will offer shoppers 4,000 opportunities to win a personalised can, through printed QR codes. The promotion will run until September.

Diet Coke senior marketing director Louise Maugest said: “We know how much our fans love a Diet Coke break – taking time for themselves in the midst of their busy lives – so, it made perfect sense for us to make that time even more special.

“We’re so excited to be bringing personalised cans to our fans this summer and we’d love to hear from them when they spot theirs in store by tagging @DietCokeGB.”

Alongside the new launch of the personalised cans, the Coca-Cola will be supporting the innovations by touring the country with a ‘The Diet Coke Break, By You’ airstream trailer experience.

The campaign is set to pop up in both central London and Manchester locations, offering consumer prizes alongside relaxation zones for visitors to take a break.

The initiative follows a tie-up with Sainsbury’s, which saw the launch of limited edition Nectar purple cans.