New Diet Coke spot gets passionate with Jamie Dornan
Diet Coke is aiming to stir up the passions with its latest brand ambassador – 50 Shades of Grey star…
Coke
Coke hands pan-European data project to Serendipity2
Coca-Cola Europacific Partners and The Coca-Cola Company have appointed insight and strategy consultancy Serendipity2 for a major pan-European study as…
Coke takes personalisation up a notch with named cans
Calling all Olivias, Amelias, Islas and Avas as well as Noahs, Muhammads, Georges and Olivers, there is literally a can…
Diet Coke break marks first campaign since lockdown
Coca-Cola is launching its first campaign since hitting the pause button on all marketing activity in March, in response to…
Coke goes large with £10m blitz for Zero Sugar brand
Coca-Cola Great Britain is launching its biggest new product campaign in a decade by whacking a £10m spend behind Coca-Cola Zero…
Coke and Nike get social right but sceptics remain
Brands and agencies looking for pointers on how to implement a successful social media strategy should take a leaf out…