Coca-Cola Uncanned Emotions: Not quite ‘the real thing’
And so to the Fifa World Cup 2026… admittedly it is a while off yet but we all need a…
Coke
Coke appoints first global digital chief for ‘pivotal’ role
Coca‑Cola is aiming to unify digital, data and operations across the business with the appointment of its first global chief…
New Diet Coke spot gets passionate with Jamie Dornan
Diet Coke is aiming to stir up the passions with its latest brand ambassador – 50 Shades of Grey star…
Coke hands pan-European data project to Serendipity2
Coca-Cola Europacific Partners and The Coca-Cola Company have appointed insight and strategy consultancy Serendipity2 for a major pan-European study as…
Coke takes personalisation up a notch with named cans
Calling all Olivias, Amelias, Islas and Avas as well as Noahs, Muhammads, Georges and Olivers, there is literally a can…
Diet Coke break marks first campaign since lockdown
Coca-Cola is launching its first campaign since hitting the pause button on all marketing activity in March, in response to…
Coke goes large with £10m blitz for Zero Sugar brand
Coca-Cola Great Britain is launching its biggest new product campaign in a decade by whacking a £10m spend behind Coca-Cola Zero…
Coke and Nike get social right but sceptics remain
Brands and agencies looking for pointers on how to implement a successful social media strategy should take a leaf out…